In 2011, CCM&E, now iHeartMedia, one of the largest media companies in the country, came to Onslot to help them launch the iHeart brand. By 2014, we’ve helped them to achieve household recognition, and the creation of major music entertainment TV franchises including the iHeartRadio Music Festival in Las Vegas and The iHeartRadio Awards (NBC), iHeartRadio Ultimate Pool Party in Miami (CW), and the iHeartRadio Country Music Festival. This major initiative includes producing channel agnostic content, scale design, national commercials, broadcast design packages, and creation of production standards.
As with many of our partners with whom we work to build long-term value and efficiency, iHeartMedia is a great example of how we helped to propel a major company forward and empower them to grow. Onslot remains a benchmark for standards, creative consulting, technical advising and the hiring of talent for iHeartMedia.