Baccarat Hotel and Residences translates the craft and noble heritage of the legendary, 250-year-old French crystal maker into an elegant lifestyle brand. Onslot was tasked with capturing the evolution of the brand from its origins as the Crystal of the Kings into an elite NYC destination with impeccable service inspired by the level of craftsmanship that has been practiced for centuries in the factory community in Baccarat, France. Capturing the rarely seen craft of the crystal artisans, whose work embellishes the palace halls and parlours of Paris, and now is captured in the modern elegance of the Baccarat Hotel across from the Museum of Modern Art, Onslot weaved a stylized documentary of an evolution in time and spirit of a brand.
Baccarat Hotel and Residences New York will be followed by Rabat, Morocco in 2016, with additional openings in Dubai and Doha over the course of the next several years.
We approached the piece with a few attributes in mind. Luxurious and discreet, and yet supremely comfortable.
Refractions of light reinforce the identity of the Baccarat crystal. We drew from that natural design into the peice