Allure presents Smell My Neck
Allure magazine, a Condé Nast publication, challenged Onslot to create an advertorial series of scent-based social experiments that encouraged a young audience to play with and experience scent in a fresh way. We relaunched Allure’s Smell My Neck with brand new content–we developed, produced and edited an original six-part web series, an artful showcase for their partnership with Sephora, in addition to selected fragrances. The provocative experiments immersed strangers and couples in intimate scent-based scenarios in which attraction, identity and memory collide to reveal the power of scent. Smell My Neck is split into three different episode concepts: Scent of Desire (compatibility, attraction), Odor of the Other (Identity), and Ode to Odor (Memory). From concept to final deliverable, Onslot served up memorable online content for allure.com and their social media platforms.