What is the essence of fragrance? What does a perfume say to the world? What can a cologne convey about the person wearing it? There’s only one way to find out for sure. Throw on a blindfold, lean in, and waft in a perfect stranger.

We came up with a social experiment to bring together total strangers as they discover how scent affects our attraction, identity, and memory. To start we broke up the 6 video series into different categories that drive scent, Scent of Desire (compatibility, attraction), Odor of the Other (Identity), and Ode to Odor (Memory). Each video brought to life the little things that spark our brains when we smell something new or familiar in a hilarious montage of friendly interactions.